Één uit miljoenen. Geluk
Lucky Day is a daily gamble game. They were in need of a drastic make-up.
All their previous campaigns targeted people from the Antilles and Suriname.
How can we remind everybody in Holland they need to play Lucky Day?
By reminding them they were born. A chance of one out of millions. Now that’s lucky, if you ask us.
Idea
You are one in a million! Luck. Do something with it.
Once we made Holland aware of their luck, we introduced the funny Lucky hormones.
These Lucky hormones need daily attention. A smart reminder to play the game.
Along with lots of Lucky stunts, social games and app content.
